.keet-why-keet{
  --asphalt:var(--keet-color-asphalt,#140508);
  --white:var(--keet-color-white,#fff);
  --maroon:var(--keet-color-maroon-oak,#5a0f1c);
  --grape:var(--keet-color-grape,#aa314b);
  --paper:#f3f0ec;
  --line:rgba(20,5,8,.16);
  --ink-muted:rgba(20,5,8,.58);
  --sans:var(--keet-font-heading,"Poppins",sans-serif);
  --serif:var(--keet-font-editorial,"Source Serif 4","Source Serif",serif);
  --kc-ease:cubic-bezier(.625,.05,0,1);
  display:grid;
  grid-template-columns:var(--keet-why-columns,1fr 1fr);
  min-width:0;
  background:var(--white);
  color:var(--asphalt);
  font-family:var(--sans);
}
.keet-why-keet *{box-sizing:border-box;}
.keet-why-keet-visual{
  position:relative;min-width:0;min-height:760px;display:flex;align-items:center;justify-content:center;
  overflow:hidden;background:var(--grape);color:var(--white);
}
.keet-why-keet-visual::after{content:"";position:absolute;inset:0;background:linear-gradient(155deg,transparent 30%,rgba(90,15,28,.35));pointer-events:none;}
.keet-why-keet-visual img{position:relative;z-index:1;width:min(72%,620px);height:auto;display:block;transform:rotate(0deg);}
.keet-why-keet-eyebrow{position:absolute;z-index:2;left:clamp(32px,5vw,72px);bottom:clamp(38px,5vw,72px);max-width:320px;color:var(--white);font-family:var(--serif);font-size:clamp(26px,2.3vw,38px);line-height:1.16;}
.keet-why-keet-content{min-width:0;padding:clamp(76px,7vw,118px) clamp(48px,7vw,120px);display:flex;flex-direction:column;justify-content:center;background:var(--white);}
.keet-why-keet .keet-section-kicker{min-height:44px;margin-bottom:72px;display:flex;align-items:center;gap:24px;border-bottom:1px solid var(--line);color:var(--ink-muted);font-size:10px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;}
.keet-why-keet .keet-section-kicker span:first-child{color:var(--grape);}
.keet-why-keet-content h2{max-width:650px;margin:0;color:var(--asphalt);font-size:clamp(48px,5.2vw,76px);font-weight:500;line-height:1.04;letter-spacing:-.045em;}
.keet-why-keet-body{max-width:650px;margin-top:42px;color:var(--ink-muted);font-size:15px;line-height:1.72;}
.keet-why-keet-body p{margin:0;}
.keet-why-keet-body > * + *{margin-top:22px;}
.keet-why-keet .keet-text-link,.keet-why-keet .keet-text-link:link,.keet-why-keet .keet-text-link:visited{align-self:flex-start;width:fit-content;margin-top:34px;padding-bottom:6px;display:inline-flex;align-items:center;gap:9px;border-bottom:1px solid currentColor;color:var(--asphalt);font-size:12px;font-weight:600;text-decoration:none;box-shadow:none;}
.keet-why-keet .keet-inline-icon{width:16px;height:16px;flex:0 0 auto;transition:transform .45s var(--kc-ease);}
@media(hover:hover) and (pointer:fine){.keet-why-keet .keet-text-link:hover{color:var(--grape);}.keet-why-keet .keet-text-link:hover .keet-inline-icon{transform:translateX(4px);}}
.keet-why-keet .keet-text-link:focus-visible{outline:2px solid var(--grape);outline-offset:4px;}
.keet-why-keet .kwk-split-safe{display:inline-block;overflow:visible;}
@media(max-width:760px){
 .keet-why-keet{grid-template-columns:1fr!important;}
 .keet-why-keet-visual,.keet-why-keet-content{width:100%;min-width:0;}
 .keet-why-keet-visual{min-height:min(92vw,520px);}
 .keet-why-keet-visual img{width:min(70%,380px);}
 .keet-why-keet-eyebrow{left:20px;bottom:28px;font-size:28px;}
 .keet-why-keet-content{padding:72px 20px 84px;}
 .keet-why-keet .keet-section-kicker{margin-bottom:52px;}
 .keet-why-keet-content h2{font-size:50px;}
 .keet-why-keet-body{margin-top:34px;font-size:15px;}
}
@media(prefers-reduced-motion:reduce){.keet-why-keet [data-kwk-reveal-target]{opacity:1!important;transform:none!important;clip-path:none!important;}}